Making sustainability a differentiator
The client’s challenge
A high-growth, celebrity backed startup is on mission to upend the single-use plastic beverage industry by building a brand rooted in sustainability. Even though the company originally launched in late 2019, by mid-pandemic the founding executives realized they needed to reframe their go-to-market strategy due to shifts in market culture.
Global Imprint created a go-to-market strategy that was built from ground level in sustainable practice and strategy. Approaching sustainability as a “nice to have” option was not the goal. Sustainability was imperatively the foundational forefront of message and brand.
With this differentiator gaining traction in a saturated market among retail buyers, Global Imprint was able to shift to building ESG infrastructure to support rapid growth and bolster future exit opportunities. Global Imprint designed and implemented a Scope 1, 2, and 3 carbon neutral program that reached deep into the supply chain to offset emissions with high value carbon avoidance and sequestration assets.
Additionally, Global Imprint pioneered an innovative plastic offset program that engaged both retailers and consumers in the removal of ocean-going plastic waste.
The benefits to the client
Brand realignment and robust ESG infrastructure gave the client access to an entirely new audience in the retail space. Catapulting growth in under the first year for this fast-paced startup which increased their valuation nearly 20x and are projected to be a dominant brand in coming years.